The North Dakota State University athletic department today introduced an official identity package including revised primary and secondary logos and a new custom typeface that will be used in athletic publications and team apparel.
FARGO, N.D. - The North Dakota State University athletic department today introduced an official identity package including revised primary and secondary logos and a new custom typeface that will be used in athletic publications and team apparel.
The logo revisions were made to create consistency between the existing marks for an immediately recognizable and unified image both internally and externally.
"With our teams gaining more and more national exposure, we need to have a consistent look among all of our sports teams both on the field and off the field," said NDSU associate athletic director Troy Goergen.
NDSU previously used more than two dozen logo combinations available in two, three or four colors. The new identity package includes three logos only available in yellow and green.
The revisions will be implemented over time with some changes being made immediately and others happening through normal replacement, such as jerseys and team equipment. Changes within facilities will be made as cost allows.
The logo revisions and typeface were developed from the existing shapes and letters by Pennsylvania-based Joe Bosack Graphic Design Company, which lists several professional and collegiate teams and organizations among its clients.
NDSU's logo package was created by Flint Communications of Fargo and introduced in March 1999, replacing a 27-year-old mark. The secondary "head" logo was created by CI Sport of Fargo and released in July 2006.
(Photo courtesy NDSU)